WHY A LIFESTYLE PIC?
Product images against white are no longer sufficient on their own to sell online. You need creative and styled imagery to set the product in a context that is both appealling and eye catching at the same time.
Lifestyle shots are no longer just found in ads and editorial spreads in magazines but increasingly on website slideshows and page backgrounds.
Lifestyle/ editorial photography is hugely important when launching promotional campaigns to support new products or to highlight seasonal sales events.
We are used to producing editorial product photographs that are optimised for a particular page size, or to match the proportions of a website banner image or page header.